Episode 159: Why Women Undercharge & How to Fix It in less 24 hours
Mar 18, 2025Have you ever wondered why you undervalue your offerings or hesitate to raise your prices, even though you know your value? You’re not alone.
Many women struggle with this, but I’ve discovered a few powerful reasons why—and how you can shift your mindset and raise your prices with confidence.
In this episode, we’re diving deep into the psychology of pricing, self-worth, and why it’s so important to stop playing small. If you’ve ever felt uncomfortable asking for what you’re truly worth, this episode is for you.đĽ
In This Episode, I Cover:
- The hidden reasons women undercharge ([01:18] – The conditioning that holds us back)
- How pricing affects your self-worth ([04:00] – Why low prices don’t serve you or your clients)
- Why raising your prices is a powerful step toward growth ([09:00] – Real examples of how upgrading your price can upgrade your life)
Why We Undervalue Ourselves
We all do it—especially when we start in business. If you're new to this game, it’s natural to look around and compare yourself to others. What are other coaches, consultants, or service providers charging? How are they structuring their offers?
But here’s the truth: The market is saturated, and trying to stay average or “safe” won’t help you stand out. It’s part of the conditioning we’ve all faced. We’ve been told our whole lives that everything needs to be “equal,” but that’s not how the world works. As business owners, we are not equal to every other business—our services, skills, and the transformation we offer are unique.
Takeaway: If you’re still pricing your services based on what’s “normal” or “safe,” you’re missing out on attracting the clients who truly value what you bring. It’s time to break free from the fear of judgment and start pricing based on the transformation you provide.
How Your Pricing Reflects Your Self-Worth â¤ď¸đĽ
One of the hardest things to accept is that the prices we set often reflect how we feel about ourselves. If you’re charging too little, you might not feel you’re worthy of charging more. I know this from personal experience.
When I started out, I was taught to charge a very small amount for my services, even though I was giving my all. The problem is: When we undercharge, we signal to ourselves and others that we don’t fully value our expertise.
Early in my career, I was pricing my coaching sessions at just €100, but I realized quickly that was unsustainable. Not only was I spending hours on one-on-one sessions, but I was also handling every aspect of business—marketing, legal stuff, finances—you name it! It felt exhausting and out of balance.
Takeaway: Your prices need to reflect the value you provide. The higher your price point, the more specific the value has to be. Once you understand the true value you offer, you’ll stop doubting your worth.
Raising Your Prices Is the Key to Growth
Here’s the kicker: When we charge more, we attract a different caliber of client. A higher price often means a higher investment in your time, energy, and commitment. And, guess what? Your clients will value what they pay for.
When you stop fearing that “no one will buy” and embrace the discomfort of raising your prices, you create a shift in your mindset and your business.
I remember one of my clients sharing how she was hesitant to raise her prices because she feared losing clients. But after just one price increase, she attracted an entirely new type of client—one who was fully committed to the transformation she offered and who respected her expertise.
Takeaway: The higher price point will naturally attract clients who value your work. These are the clients who will pay for premium transformation, not just a one-off service.
The Power of Raising Your Prices
To sum it up, undervaluing yourself isn’t just about pricing—it’s about believing in your worth and being willing to stand firm in the value you offer. I encourage you to sit with this: What would happen if you added a zero to your current highest offer? What feelings come up? Use those emotions as a signal for growth. đ¸
If you’re ready to raise your prices and step into the next level of your business, I invite you to listen to the full episode for more strategies on how to shift your mindset and make that leap. [Listen to the full episode here]
Rate, Review & Follow on Apple Podcasts!
If you found this episode helpful, I’d love for you to leave a rating and review on Apple Podcasts. Your feedback helps more Money Lovers like you find this podcast. đ
Links Mentioned in This Episode:
Join the Wealth Movement
The Millionaire's Minute
Richandhappiness.com uses your information to share updates on our products and services. Unsubscribe anytime. See our privacy policy for details.
