Episode 188: When I Realized I Built a Business That Wasn’t Me (This is the coaching world no one wants to talk about)

I'm currently in Montenegro, and wow—this place always feels like a retreat for the soul. There’s something about the sacred energy here—this deep mix of the masculine and feminine, the strength of family, the calm in the mountains—that makes me feel so grounded.

We just left Athens after visiting Mykonos, and being here has me reflecting… on business, on truth, and most of all, on alignment.

In This Episode, I Cover:

• Exploring Montenegro: A Retreat for the Soul ([00:00]) – How your environment can realign you with your truth

• Reevaluating Business Practices and Personal Authenticity ([02:04]) – Why I realized I was building a business that wasn’t truly mine

• The Shift to an Invitation-Only Business Model ([06:02]) – How I refunded $50K+ and restructured everything

• Embracing Peace Over Pressure in Business ([12:03]) – Why peace—not pressure—is where big money flows

Reevaluating Business Practices and Personal Authenticity

I've been questioning everything I’ve learned about business lately. Despite the “success,” I felt disconnected—like I was building something that wasn’t truly mine.

Why? Because I followed advice that wasn’t aligned. Lowering prices, appealing to the masses—it’s just not me. I’ve always gone deep, not wide. I’m boutique, not supermarket.

Takeaway: If it doesn’t feel like you, it’s okay to shift—even if it means undoing what you’ve built.

The Shift to an Invitation-Only Business Model

After this realization, I made a bold move: I closed everything. Refunded over $50K. Paused all programs. And finally gave life to something my soul had been whispering for two years: an invitation-only coaching model.

You either get a personal invite or join “The Warm Up”—a 30-day Telegram experience. Based on how you show up, I decide if you’re aligned to go deeper. Think of it like the Bachelor. You don’t just walk in with a credit card—you earn your rose.

Takeaway: Your wisdom is sacred. Your energy is priceless. Don’t offer it to just anyone.

Embracing Peace Over Pressure in Business

This move opened up so much peace and freedom. Within a week, I was surrounded by other coaches doing the same. The right clients showed up. One even paid $70K in full after one Instagram story.

But this isn’t about copying moves. It’s about listening inward. Money doesn’t flow to pressure. It flows to peace.

Takeaway: If your nervous system is screaming, your business model may be the problem. Peace is the portal to prosperity.

Final Thoughts: Let Your Soul Lead

If you feel disconnected, pressured, or like your business no longer fits—you’re not alone. This episode is your permission slip to realign, surrender, and build something sacred.

🎧 Listen to the full episode here: Click to Listen

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Links Mentioned in This Episode:

• Join The Warm Up: The only way to be invited into the full Rich & Happy world. Click here to join