Login

WTF: Are We Even Talking About in Business? #1

business with heart capitalism and humanity coaching industry critique conscious business ethical business practices ipo and business ethics meaning in business purpose-driven entrepreneurship redefining success soulful business toxic hustle culture values-based leadership wtf business series May 08, 2025

Six Years Ago, I Came From Investment Banking

💸 Helping companies scale, grow, and land on the stock market
💸 Loving business
💸 Loving growth
💸 Loving creation

 

What I Saw Behind the Scenes

But every time we brought a company to IPO,
I saw what really happened behind the scenes:

👉 Cutting salaries
👉 Slashing costs at every corner
👉 Chasing short-term profit at the expense of the soul

And it felt wrong.

 

The Questions I Asked

I kept asking myself:
Why?

💞 Why does business have to look like this?
💞 Why does money have to replace meaning?

Companies weren’t serving people anymore.
They were serving shareholders.
They became slaves to quarterly earnings —
trading craftsmanship for speed,
trading quality for convenience,
trading humanity for numbers on a spreadsheet.

The human soul naturally leans toward excellence, toward beauty, toward real creation.
But none of that seemed to matter anymore.

I had to leave.
Not because I hated business
but because I couldn’t find purpose in the system anymore.

 

Building Differently

When I started my own coaching business,
I was determined to build differently.

❤️ Rooted in values
❤️ Rooted in humanity
❤️ Rooted in real service

 

A New Illusion

But soon, I stumbled into another illusion.

The coaching industry, too, became a playground for easy money:

People flooding into the space —
without mastery,
without devotion,
without skill.

It became about:

💔 How it looked on the outside — not what it held inside
💔 How fast you could sell — not how deep you could serve

And again I found myself asking:

WTF are we even doing here?

 

It’s Everywhere

Now, I see it everywhere:

1️⃣ In fashion
Artificial materials like polyester, sold as “luxury” while quietly harming our bodies and the earth

2️⃣ In brands like Birkenstock
Where IPO “success” means soaring stock prices but behind the scenes:
higher prices,
lower quality,
lost sustainability
all to feed shareholders’ quarterly hunger

3️⃣ In pharmaceuticals
Where profit too often outweighs real healing

4️⃣ In the food industry
Where lifeless, ultra-processed products are normalized,
and real nourishment becomes a luxury

 

More Than Business

This isn’t just about business.
It’s about humanity.

💗 We forgot we have power
💗 We forgot every purchase is a vote
💗 We forgot every decision seeds the world our children will either thrive in — or survive in

And it’s time to wake up.

 

Welcome to the WTF Series

🦄 Welcome to the WTF Series. 🦩

Expect articles that make you pause.
That make you think.
That make you whisper:

“WTF are we even doing here?”

I’m not here to tell you what to think.
I’m here to open the conversation.

🦄 To bring consciousness back to business
🦄 To bring love back to commerce
🦄 To bring devotion back to creation

Because when it’s just about the money:

❤️ It stops mattering whether we nurture or poison
❤️ It stops mattering whether we lift others up — or tear them down
❤️ It stops mattering whether we build legacies — or landfills

And I refuse to build that world.

 

My Offering

This series is my contribution
My offering
My ripple across the water

👉 May it awaken companies to serve differently
👉 May it awaken consumers to choose differently
👉 May it awaken the soul of business again

Because when our hearts are closed —
business becomes a battlefield

When our hearts are open —
business becomes a blessing

The new era starts now.

It starts here.

In Love and Abundance,
Jeanine

Join the Wealth Movement

The Millionaire's Minute

Let me show you every week, that you can already grow your business within one minute. This newsletter is full of business tips, so good I should be charging for. 😏

Richandhappiness.com uses your information to share updates on our products and services. Unsubscribe anytime. See our privacy policy for details.

Turn Your Business Into a Cash Machine

50+ premium tools to automate your growth, scale your genius, and elevate your wealth to 8 figures and beyond.

GET THE BUSINESS TOOLS