Create Messaging for Your Dream Clients That Sells in Minutes
Dec 04, 2024Let’s get real: The client avatar framework is outdated—and it’s keeping you broke. 😏💸
You’re out here mapping out dream clients like it’s a kindergarten art project: Jenny, 42, Upper East Side, pays $5,000 rent, loves oat milk lattes with one pump of vanilla syrup. 🎊
Newsflash: Your dream clients don’t care about their avatars, and neither should you. Your clients—your real, paying, premium buyers—aren’t moved by generic demographics. They’re driven by something far more potent: their deepest desires. ❤️🔥🥂
But here’s the question: Are YOU speaking to those desires, or are you still caught up in fluff-filled frameworks that do nothing for your bottom line?
The Death of the Ideal Client Avatar
Here’s the hard truth: Mapping out irrelevant details about your "ideal client" is a waste of time.
- Does know their favorite yoga class really help you close a $20K coaching package?
- Will knowing their favorite Netflix show help you build consistent $1M months?
No, it won’t. 🎉
Because dream clients aren’t buying based on surface-level traits. They’re buying because you’re solving their highest-value problems and speaking directly to their vision.
If you’re still obsessing over avatars, you’re talking to the wrong people—and worse, you’re leaving big money on the table. 💸🍾
Dream Clients vs. Ideal Clients: What’s the Difference?
Ideal clients drain your time, energy, and bank account. Dream clients elevate your business. ❤️🔥
Dream clients:
✅ Respect your boundaries
✅ Value your expertise without questioning every move
✅ Show up ready to invest—no hesitation, no excuses
Meanwhile, ideal clients...
❌ Complain about pricing
❌ Resist doing the work
❌ Constantly drain your energy with hand-holding
If you want to build consistent million-dollar months, it’s time to let go of ideal clients and make room for dream clients who align with your business vision. 🥂💄
Why Premium Buyers Think Differently
Let me break this down: Premium buyers don’t think like everyone else. 😏👀
They’re not looking for discounts, freebies, or endless calls. They’re looking for personalization, high-value transformation, and luxury experiences.
Think about it: When someone buys a Ferrari, are they buying because the dealership offered a free mug or a coupon? No. They’re buying because the Ferrari is the perfect embodiment of their desires: speed, status, and sophistication.
Your business should operate the same way. Speak to your clients' deepest desires, not their wallets. If your messaging is on point, premium buyers will happily pay top dollar without hesitation. 💸🎉
The Shift That Changes Everything
If you’re still chasing "ideal clients," you’re missing the bigger picture. It’s not about who they are—it’s about what they want. 🎊
Here’s the transformation:
1️⃣ Stop speaking to everyone and start speaking to the ONE person who values your genius the most.
2️⃣ Align your offers with the specific desires of your dream clients.
3️⃣ Build messaging that positions YOU as the only solution to their needs.
Your dream clients don’t need convincing—they need clarity. And that starts with YOU mastering the art of high-value communication. 📣👀
⚡ This episode was fire, right?
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