#208 I Hated Selling My High-Ticket Offer (Until I Learned This)

I hated selling.

For the longest time, I thought sales was scammy. I went to sales trainings. I learned the scripts. I memorized what to say when clients objected. I sat in workshops taking pages and pages of notes on objection handling, closing techniques, and the "perfect sales process."

And I hated every second of it.

I remember sitting in one sales training thinking, "If THIS is what it takes to be a business owner—if I have to memorize scripts and become someone I'm not—I don't think I can do this."

It's not my genius to learn a script word-for-word. It never has been. Even back in school, memorizing poems or song lyrics was torture for me. I speak from my heart. That's where my power lives.

So instead of trying to be someone else, I gave myself permission to just be myself in the sales process.

And everything changed.

The $5M Lesson I Didn't See Coming

Looking back at my first year in business, I made $5 million in 2.5 years as someone entering a brand new market. I had no idea what I was doing. I didn't know industry standards, pricing strategies, or customer journeys. I just followed my instincts and intuition.

And it worked... until it didn't.

Then the money stopped. The roller coaster went down. And I tried everything that had worked before—and nothing worked.

Here's what I learned the hard way:

What got you to your first million won't keep you there.

This is probably one of my greatest learnings and, at the same time, my most uncomfortable one. We underestimate how much continuous evolution is required to not just grow a business, but even maintain it.

When we start making money, there's this moment where we think, "Let me do this the RIGHT way now. Let me be more professional."

And that's when we leave our authentic path. We start trying to fit into the mold of what we think a "professional business" should look like.

We lose our edge. We lose our freshness. We lose what made us magnetic in the first place.

I watched this happen to so many of my clients. They started, made a lot of money in the first two years, then sales slowed down. The roller coaster went down. And they couldn't figure out why.

The Spiritual Awakening Hidden in the Loss

When I lost the money—when nothing I tried worked anymore—I finally stopped trying to control it with my logical mind.

I prayed to God: "What's happening here? Why isn't this working? What am I not seeing?"

And that's when I learned something I'd always known intellectually but had never truly experienced:

Money doesn't come FROM people. It comes THROUGH people, from God.

This financial rollercoaster initiated my spiritual path in a way nothing else could have. My mentor once told me:

"For some people, a spiritual transformation gets started by actually getting a lot of money in the beginning. The success initiates their spiritual journey. For others, it's the harder start into entrepreneurship that initiates the journey—depending on what you're more open to."

For me, it was the first path. Making $5M and then losing it was far more painful than never having had it at all.

But that pain cracked me open. It forced me to surrender. It made me go deeper than I ever would have gone otherwise.

The One Belief That Changed Everything About Sales

Here's what shifted everything for me:

Sales is an act of love.

Let me say that again, because this is the belief that removed all the ickiness around selling:

Sales is an act of love.

The people I work with are making less money than I am. Their lives aren't as rich and happy as mine yet. That's why they come to me. That's what we're building together.

When I connect to that truth, I know: My clients need the sale more than I do.

If I compare my bank account to yours—who needs the sale more? You do.

This reframe changed everything. It removed the pressure. It removed the desperation. It removed the feeling that I was "convincing" people to buy something they didn't need.

Because they DO need it. More than I need their money.

And when I show up from THAT energy—when I sell from a place of knowing I can genuinely help—sales become easy. Natural. Joyful, even.

Your Clients Need the Sale More Than You Do

This is my responsibility as a business owner: to show up and sell my programs.

Not because I need your money.

But because I know I can help you, and you need this transformation more than I do.

I can never make a decision for you. I can't change something if you don't desire a different lifestyle or a different bank account. That's not on me.

But what IS on me is to show up and offer you the path. To sell without apology. To make it easy for you to say yes.

Because sales is service.

Stop Doing Everything Except Selling

Here's what I see happen with so many entrepreneurs (and maybe this is you right now):

You focus on:

• Building the perfect website
• Creating the perfect branding
• Designing the perfect funnel
• Writing the perfect sales script

But if I asked you, "Show me your calendar. How much time are you actually spending SELLING your products?"

The answer is usually: little to none.

And that's the problem.

If you're not making sales your #1 priority, you'll do all the other things because people tell you that you "have to."

But here's the truth: In the beginning, there's only ONE thing that matters.

Sales.

Not your website. Not your branding. Not your perfect funnel.

Sales for breakfast.

The "I'm Anti-Sales" School

So many women have attended what I call the "I'm Anti-Sales School."

"I hate sales. It's scammy. It's icky. It's pushy."

I attended that school too. For years.

But here's what changed for me—and what I hope changes for you after reading this:

When you believe sales is an act of love, everything shifts.

You're not "convincing" anyone. You're not "manipulating" anyone. You're not being pushy or sleazy.

You're serving.

You're saying: "I see you. I know where you are. I know where you want to go. And I have the path to get you there."

That's not scammy. That's love.

What Got You Here Won't Keep You There

Business is always evolving. An industry is always changing.

As business owners, we have to get comfortable with continuous evolution over our lifetime.

There's always going to be something to:

• Reinvent
• Twist
• Change
• Upgrade
• Update

This is the game.

And the faster you accept that—the faster you embrace that nothing stays the same—the easier it gets.

Because you stop resisting. You stop clinging to "what worked before." You start asking: "What does THIS season require of me?"

The Two Paths Forward

After running the Rich By Noon Challenge (a 30-day deep dive into money, sales, and becoming a greater salesperson), hosting our powerful Munich VIP Day, and working closely with clients inside my inner circle, I've become crystal clear on something:

There are two types of entrepreneurs right now.

Type 1: You're ready for close proximity with me and other powerful women.

You want to be in the room where it happens. You want access to the strategies, the mindset work, the sales frameworks, and the community of people who are building their first million (or beyond).

You're ready for Build Your First Million (my inner circle).

👉 Apply here (application only)

Type 2: You need to focus on ONE thing right now—and that's sales.

You can't afford premium programs yet. And that's okay. Because the only thing you need to focus on is getting more cash in the bank.

That means mastering sales.

You need Sales for Breakfast—a full year of daily short sales trainings to become the greatest salesperson on planet earth.

👉 Learn more about Sales for Breakfast