WTF #9 Consistency in Business: The Business Owner vs. The Artist in You

Consistency Is a Masculine Drug — And Women Are Overdosing on It

They told us it would make us rich. F*ck that. 

It was never designed for your rhythm — just your obedience.

💖 The Inner Battle: The Business Owner vs. The Artist

This is one of the hardest conversations I’ve ever had with myself — and with you.

• Because I’ve built the millions. (Like over $23M in less than 6 years)
• I’ve created iconic offers.
• I know how to sell, scale, and lead.

But I still don’t want to post every day.

I don’t want to force content from an empty space.

I don’t want to perform just to keep up appearances.

I am not a robot. I am an artist. And my business gets to honor that. 

💼 The Business Owner Voice Says:

“Be consistent. Post daily. Sell every day.” 

It’s the voice of strategy, logic, discipline.

And she’s not wrong. ❤️

But then there’s this other part of me —

the Artist in me. The one who…

• ✨ Craves silence
• ✨ Desires slowness
• ✨ Moves when the inspiration is real 

And I’ve realized something:

The artist in me is just as powerful. 

She just works in a different rhythm. 

💖 The Puzzle That Changed Everything

When I was little, I’d obsess over a 1000-piece puzzle.

I’d stay up late, wake up early, and finish it in two days.

Then? I wouldn’t touch another for months.

My mom reminded me of that recently.

And you know what? 

I wasn’t inconsistent. I was in devotion. ❤️

⚠️ So Here’s the Real WTF:

If a child stops puzzling, we don’t shame her.

We don’t say she’s failing.

But when a woman doesn’t post on Instagram every day?

We call her uncommitted. (WTF)

What if you’re not inconsistent — you’re just in your own divine cycle? 😏

❤️ The Lie of Consistency

This obsession with daily content, daily sales, daily “visibility”…

It’s not truth.

It’s trauma.

And it’s masculine marketing in disguise. 

Because men thrive in a 24-hour hormonal loop.

Women? We are lunar. Emotional. Energetic. Cyclical.

Our genius doesn’t live on calendars.

It lives in the spaces between. 🔥

So What Is True Alignment?

Alignment is when your energy, your action, and your desire all move in the same direction. 

• It’s not just ease — it’s electrified clarity. 
• It’s that “this is the thing” feeling.
• It’s body-first business.
• It’s knowing when to move — and when to pause.

And when you build from that place?

You don’t need consistency.

You need conviction.

💸 I’ve Built My Business Without Hustle

• ✅ I’ve had 100K days from one post
• ✅ I’ve made sales offline
• ✅ I’ve sold in silence, from softness, from soul

Because I’ve built a body of work, not a hamster wheel.

Because I trust my frequency, not an algorithm.

❤️ The Real Work Isn’t More Consistency — It’s More You 

• ❤️‍🔥 Build safety in your nervous system 
• ❤️‍🔥 Move when it’s a full-body yes
• ❤️‍🔥 Stop selling from guilt
• ❤️‍🔥 Start creating from identity, from presence, from power

You don’t need to show up every day.

You need to show up as the woman who already knows. (This is it, read again)

💖 You’re Not Lazy. You’re Listening.

• You’re not inconsistent.
• You’re just done betraying your rhythm.
• You’re not too emotional.
• You’re just finally awake.
• You’re not behind.

You’re just not building like him anymore. 

This Is the WTF Series

Where business doesn’t run on rules.

It runs on remembrance.

Where we don’t rise —

We return. 

To our truth. To our rhythm. To our feminine fire.

Join THE “WARM UP.” 

It’s time to teach your body how to hold your wealth—not reject it.

Because the Rich + Happy World is invitation-only.

And this?

This is how you enter.

Let’s rewire.

Let’s rise.

Let’s hold it all.

In Love and Abundance,

— Jeanine 💋